After having sold Eminence for 5 years we started selling Calida, a then rather unknown brand on the Belgian market. Not long after that we added Taubert to our range, an equally unknown brand.
The lingerie department knew a very successful period and on the brands’ demand we opened an own store in Vilvoorde in 1997. Calishop still exists to this day, but franchising the concept never really was an option.
Hanro, internationally known as a luxury lingerie brand, was added to the range in 2005. Ever since, Hanro has grown steadily in Belgium and in the Grand Duchy of Luxembourg.
Taubert and its super soft bathrobes is always a fixed value in the lingerie department.