The Muchachomalo male is authentic. His inner-rebel walks the line between being naughty and playful. He is confident. Knows his mind. Focused on reaching his goals, he does not shy away from risks. As a natural leader, his ideas and enthusiasm resonate with others. He works hard and blows off steam on adventure weekends. He’s rarely alone. Friends appreciate him for his courage and honesty. Women find him desperately appealing. He is charming. Takes care of himself. Is fit. Self-assured. He is independent and a bit mysterious. The Muchachomalo man inspires and surprises.  And like most men, he never ‘really’ grows up…that little ‘Bad Boy’ sparkle is never far from the surface.